CONSERVATION OF PROTECTED AREAS AND THE SUSTAINABLE DEVELOPMENT OF RURAL TOURISM – CHALLENGES IN BUSINESS LAW REGULATION
CONSERVATION OF PROTECTED AREAS AND THE SUSTAINABLE DEVELOPMENT OF RURAL TOURISM – CHALLENGES IN BUSINESS LAW REGULATION

Summary/Abstract: Rural areas possess natural capacities for tourism development and an authentic tourism offer, the value of which has been increasingly recognized by a growing number of tourists in recent years. This paper focuses on a more precise definition of the concept of rural tourism, the concept of sustainable development, the legal treatment of the protection of natural assets and the parameters that define them more closely, as well as on clarifying the mutual influence and interdependence between the environment and rural tourism. A significant characteristic of rural tourism is certainly the aspiration to minimize the impact on the ecological elements of the areas visited by tourists. This principle is particularly important in situations where the tourism offer includes protected natural values and protected natural areas. An increasingly popular aspect of tourism offers includes the consumption of domestic, indigenous products, as well as familiarization with the customs and culture of the local population. It is clear that such forms of tourism are associated with visits to protected natural areas. What is of paramount importance in such situations is the existence of environmental awareness among all participants, as well as the preservation of protected areas and a healthy environment, as a necessary starting point for the development and improvement of tourism in general, and rural tourism in particular.

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