Innovation Management and Economic Performance in the Tourism Sector: Evidence from Transitional Challenges in Ukraine
Innovation Management and Economic Performance in the Tourism Sector: Evidence from Transitional Challenges in Ukraine

Summary/Abstract: This paper examines the impact of innovation management on the economic development and resilience of the tourism business in Ukraine. In the face of unprecedented geopolitical risks and the aftermath of global health crises, innovation has transformed from a competitive advantage into a fundamental survival mechanism for service enterprises. Utilizing a structural-analytical framework, the research evaluates how the adoption of digital service models, safety-oriented product innovations, and adaptive marketing strategies influences firm performance and market stability. The findings demonstrate that effective innovation management significantly mitigates the negative economic impacts of external shocks by optimizing resource allocation and enhancing consumer confidence. The study concludes that for tourism businesses in transitional and high-risk environments, the integration of technological and managerial innovations is essential for ensuring long-term financial sustainability and contributing to regional economic recovery.

• Details
• Contents