Od automatyzacji do współpracy – przezwyciężanie obaw związanych ze sztuczną inteligencją i propozycja integracji generatywnej AI w zarządzaniu z perspektywy oburęczności cyfrowej
From automation to co-creation – Addressing AI concerns and rethinking GenAI integration in management through digital ambidexterity

Summary/Abstract: From automation to co-creation – Addressing AI concerns and rethinking GenAI integration in management through digital ambidexterity The dynamic advancement of Generative AI (GenAI) has become a powerful disruptor in organizational management, challenging traditional roles and provoking widespread concerns regarding workforce displacement. This paper explores the dual nature of GenAI – as both a threat and a source of strategic opportunity – through the lens of digital ambidexterity, a concept adapted from classical organizational ambidexterity. While early AI applications focused primarily on routine, automatable tasks, GenAI introduces new complexity by demonstrating capabilities in soft skills and creative tasks, areas historically reserved for human activity. Rather than perceiving this shift as a zero-sum substitution of labour, the study proposes a collaborative model in which human competencies and algorithmic efficiencies are balanced to unlock new synergies. The paper also examines the short-, medium-, and long-term impacts of GenAI on employment, concluding that although short-term disruptions may increase unemployment, long-term collaboration models can preserve high-value human roles and foster innovation-driven job creation. The study’s contribution is primarily theoretical, aiming to fill an existing gap in the literature by proposing a framework for future empirical research. The concept of digital ambidexterity provides a foundation for more effective AI integration strategies, supporting both technological adoption and change management within organizations navigating the transition to Industry 5.0.

• Details
• Contents