Strategic Communication and Information Sovereignty: Azerbaijan’s Peace Policy and Digital Diplomacy (2020-2026)
Strategic Communication and Information Sovereignty: Azerbaijan’s Peace Policy and Digital Diplomacy (2020-2026)

Summary/Abstract: This article examines Azerbaijan’s post-war peace policy through the lens of strategic communication and digital diplomacy between 2020 and 2026. It analyzes how official narratives, media practices, and digital platforms have been used to frame peace initiatives while maintaining information sovereignty. The study applies qualitative discourse analysis to official speeches, policy documents, and digital outputs of state institutions, supported by secondary data from international reports and academic sources. The findings indicate that Azerbaijan’s communication strategy operates within a dual framework: promoting regional normalization and reconciliation while preserving narrative control in a polarized digital information environment. However, the effectiveness of this strategy remains contingent upon broader regional dynamics, including constitutional debates in Armenia, societal skepticism, and challenges related to media pluralism. The article argues that while Azerbaijan has developed a coherent and proactive communication model, its longterm success depends on balancing information sovereignty with more inclusive and dialogic communication practices. By situating the case within peace journalism and digital diplomacy frameworks, the study contributes to the literature on post-conflict communication and information governance.

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