Kreativnost i zavodljivost reklamnog diskursa
Creativity and Seduction of the advertising Discourse
Author(s): Marina Katnić-BakaršićSubject(s): Sociolinguistics, Book-Review, Marketing / Advertising, Stylistics
Published by: P.E.N. Centar Bosne i Hercegovine
Keywords: book review; Krešimir Bagić; stylistics; Marina Katnić-Bakaršić;
Summary/Abstract: Review of: Krešimir Bagić, Stilistika reklame (Zagreb: Ljevak, 2025).
Journal: NOVI IZRAZ, časopis za književnu i umjetničku kritiku
- Issue Year: 2026
- Issue No: 101-102
- Page Range: 70-74
- Page Count: 5
- Language: Bosnian
