Стандарти за вътрешна комуникация като инструмент за организационно управление и доверие
Internal Communication Standards as a Tool for Organizational Management and Trust

Summary/Abstract: In the context of dynamic social and technological transformations, internal communication has emerged as a key factor for the effective functioning of modern organizations. This article examines the role of internal communication standards as a strategic instrument for improving management processes. It outlines theoretical approaches to internal communication and communication management, with a particular emphasis on the importance of standardized communication practices for enhancing managerial transparency, ensuring efficient information exchange, and fostering employee engagement. The study draws on examples from institutional and corporate practice, as well as findings from an empirical survey conducted among employees across various organizations in Bulgaria. The results indicate that the presence of clearly defined communication rules, procedures, and channels contributes to more effective management of organizational processes and strengthens trust between leadership and employees.

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