Strategic Planning of Tourism Destinations in a Globalized and Cross-Cultural Environment
Strategic Planning of Tourism Destinations in a Globalized and Cross-Cultural Environment
Author(s): Katina PopovaSubject(s): Economy, National Economy, Business Economy / Management, Tourism, Green Transformation
Published by: Съюз на учените - Варна
Keywords: strategic planning; globalization; cross-cultural environment; multiculturalism; tourism destination
Summary/Abstract: The article examines strategic tourism planning in the context of a globalized intercultural environment. It emphasizes that planning is a fundamental management function - purposeful, intellectual, and continuous—ensuring efficiency and coordination of organizational actions. Special attention is given to the influence of globalization, which creates an intercultural environment, promotes diversity, and requires adaptation and cultural intelligence from individuals and teams in the tourism sector
Journal: Известия на Съюза на учените - Варна. Серия Икономически науки
- Issue Year: 14/2025
- Issue No: 1
- Page Range: 214-226
- Page Count: 13
- Language: English
