Metafora w telewizyjnych audycjach informacyjnych. Przykład kampanii prezydenckiej z 2015 roku
Metaphor on news bulletins based on the example of presidential campaign in 2015

Summary/Abstract: The article presents the manners in which news concerning election campaign is constructed in news bulletins, with special emphasis on metaphorical perspective. The author focused on three kinds of metaphor: sport, war, and spectacle. The aim of the analysis is to present both the quantitative dimension of this issue and the qualitative investigation into particular statements. What is particularly interesting are the different meanings which emerge from this communication, in order to, consequently, display that the way politics is presented by the mass media could influence voters’ reception.

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