A Cognitive Analysis of Negative Amalgams of Polish Manosphere on the Basis of MGTOW Poland on Facebook. A Pilot Study
A Cognitive Analysis of Negative Amalgams of Polish Manosphere on the Basis of MGTOW Poland on Facebook. A Pilot Study

Summary/Abstract: RESEARCH OBJECTIVE: The purpose of the article is to demonstrate how the destructive blends, found within the manosphere group MGTOW Polska on Facebook, add to the creation of the negative image of women online, and what are the consequences of such language use for neo-manosphere. THE RESEARCH PROBLEM AND METHODS: The object of the qualitative analysis: +WOMEN ARE E-COURTESANS+, +WOMEN ARE CARS WITH HIGH MILEAGE+ as well as +WOMEN ARE femiNAZIS+. The selected amalgams were examined with the use of conceptual integration theory, which explains the unfavorable perceptions of women. The objective was to scrutinize the characteristics of the verbal factor within the neo-androsphere. THE PROCESS OF ARGUMENTATION: Having explained the term neo-manosphere, together with the novel tendencies pervading online, the cognitive integration theory was introduced. Then, the assessment of amalgams was conducted and the female perception made by activists from manosphere was explained, with the special direction towards social and cultural implications of such an approach. THE RESEARCH RESULTS: Conceptual blends seem to can maximize their serious impact in terms of future negative categorisation of women. Despite the fact that they indicate their potential for creativity or humour as hyper-blends, the speech of new manosphere remains misogynistic in perception. CONCLUSIONS, RECOMMENDATIONS AND APPLICABLE VALUE OF RESEARCH: The research conducted with the use of conceptional integration confirms the negative tone behind the language of Polish neo-manosphere. However, the findings indicate the need for further research including the analysis of wider range of androgynous communities, as well as more pejorative expressions regarding women, and comparison of these with a global forum.

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