Zobaczyć media przez obrazy. Analityka kulturowa i humanistyka cyfrowa wobec metod wizualizacji mediów
Too See Media through Images: Cultural Analytics and Digital Humanities Toward Media Visualization Methods

Summary/Abstract: This essay explains the issues of media visualization methods within cultural analyticsas a deeply qualitative approach in the humanities. The discussion in the article centerson the question: “What is cultural analytics?” I define cultural analyticss as the useof media visualization methods to examine contemporary and historical cultures, witha particular focus on visual big data and interactive media. Lev Manovich and his researchteam developed ImagePlot, a free software tool for visualizing images, films, and videofiles of any size using media visualization methods. In current digital culture, culturalanalytics introduces innovative perspectives on media visualization methods such as“close reading” and “distant reading.” Media visualization methods most commonly utilizethree types of visualization: image montage, aesthetic styles, and slice cut visualization.Montage visualization involves the juxtaposition of multiple images in parallel rowsin a single media visualization. The aesthetic style visualization entails – although notexclusively – the chronological arrangement of images in a grid format. In turnm, slicecut visualization is available using the ImagePlot application, which extracts a strip a fewcentimeters long from the examined image sample – in the central part of the image –and then compiles all strips into a single visualization.

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