Bingöl Gastronomisinde Dijital İtibar: Restoran Yorumlarının İçerik Analizi
Digital Reputation in Bingöl Gastronomy: Content Analysis of Restaurant Reviews

Summary/Abstract: This study focuses on online reviews of the five most-reviewed restaurants in Bingöl province in the context of developing gastronomic tourism. The main objectives of the research are to reveal perceptions regarding service quality, positive and negative feedback, and to propose strategies for improving regional development within the scope of gastronomic tourism. Data was collected from popular travel and restaurant platforms and analyzed using MAXQDA software. These findings demonstrate that gastronomic tourism is not only an economic activity but also an important tool for preserving cultural diversity and promoting regional change. The study concludes by proposing strategies to improve service quality in restaurants in Bingöl and positively influence online reviews. These strategies include adopting a professional service approach, promoting local flavors more extensively, and diversifying with appropriate pricing policies.

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