QR Kod Menüler Hakkında Yiyecek İçecek İşletmelerine Ait Yapılan Çalışmalarının Bibliyografik Analizi
Bibliographical Analysis of The Studies of Food and Beverage Establishments About QR Code Menus

Summary/Abstract: Technology has significantly influenced human behavior and has impacted many fields, including the food and beverage industry. QR code menus, which became widespread during the COVID-19 pandemic, have provided benefits such as contactless access to content. Due to increasing competition, businesses seek to utilize this technology. QR menu technologies have also been studied and published in the academic field. Within the scope of this research, a total of 34 studies focusing on food and beverage establishments were selected from 589 studies obtained from the Google Scholar database by filtering the years 2019–2024 and using the keywords “QR code menu” and “gastronomy,” and a situational analysis was conducted. These 34 studies were examined using the bibliographic analysis method. Eight different aspects were addressed: publication year, research methods, data analysis techniques, countries, languages, types, citation counts, and keyword co-occurrences. The distribution of studies by year showed that the highest number of studies was conducted in 2022. Qualitative research methods were identified as the most commonly used approaches. In data analysis, descriptive, content, and statistical analysis methods were observed. As a result, this study examines the trends in the literature of academic research focusing on QR code menus within the context of food and beverage establishments.

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