ВЛАСТЬ И ИНТЕЛЛИГЕНЦИЯ: РЕКОНСТРУКЦИЯ КОММУНИКАЦИОННОЙ СТРАТЕГИИ ПО МАТЕРИАЛАМ СОВЕТСКОЙ ПРЕССЫ 1922 ГОДА
TOWARD AN UNDERSTANDING OF BOLSHEVIKS — INTELLIGENTSIA COMMUNICATION STRATEGY (BASED ON THE SOVIET PRESS MATERIALS OF THE 1922)

Summary/Abstract: The article presents some results of the study of the Soviet Press representation of “Bolsheviks—Intelligentsia” Communication Strategy. The goal of media investigation was to characterize the evolution of communication strategy; to determine the tone of media coverage; to classify the themes which are covered widely across the media; to examine the context in which “Bolsheviks—Intelligentsia” is referred to most often. Based on the quantitative and qualitative analyses of Soviet Press articles in 1922, this study has revealed that: media articles portrayed Intelligentsia negatively (52 %), neutrally (28 %), positively (20 %). The thematic analysis reveals that “Bolsheviks— Intelligentsia” — related news articles are generally framed via three main themes: “Science & Education”, “White Emigrants”, “Art & Literature” and «Trial of the Socialist Revolutionaries». Communication Strategy of the Bolshevik Party is offensive Strategy in the Context of Crisis. It is also Persuasion Strategy aimed at convincing an audience to think analytically about the arguments in the news articles. The Strategic Goal is stable legitimate Power. «Bolsheviks—Intelligentsia» conflict in press is not only ideological confrontation, but also generational conflict referred to a strong disagreement between old and young, ambiguous and clear, melancholic and optimistic, slow and agile. The implementation of a communication strategy contributes to strengthening the legitimacy and fairness of Soviet government decisions among its citizens, as well as for a foreign audience, developing economic ties with the latter being a Bolshevik priority.

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