The role of personal values in predicting energy-saving behaviors for climate mitigation
The role of personal values in predicting energy-saving behaviors for climate mitigation

Summary/Abstract: Addressing climate change requires widespread individual action, particularly in reducing energy consumption. This study examines how personal values influence energy-saving behaviors by using the Portrait Values Questionnaire (PVQ) to assess motivational goals that shape climate-related attitudes and actions. Analyzing responses from a diverse sample, the study evaluates participants' perceived responsibility, concern about climate change, and beliefs in collective and governmental efforts to reduce energy use. The results indicate that emotional attachment to Europe, a sense of personal responsibility, and higher levels of climate concern significantly impact engagement in energy-saving behaviors. Conversely, individuals who prioritize tradition and customs or who believe that governments will take sufficient action are less likely to adopt proactive measures. These findings highlight the role of value-driven motivations in shaping sustainable behaviors, emphasizing the need for tailored policy interventions aligned with individuals' core values to promote energy conservation.

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