Специфични измерения на управленските роли във виртуална екипна среда
Specific Dimensions of Management Roles in a Virtual Team Environment

Summary/Abstract: The article studies the specific dimensions of management roles in a virtual team environment. The focus is on the specifics of the organizational context in which virtual teams (VTs) operate. The key changes in management attitudes in the implementation of management roles in the process of transformation from traditional to team-based virtual structures are identified. The main problems in social practice are analyzed, seeking solutions for the development of leadership potential. Specific means and tools for the effective and adequate stimulation of management support are studied. The conclusion that must be drawn is that the sustainable development of virtual teams and the creation of added value for the organization requires top management to redesign and reorganize stereotypical internal interactions in accordance with the specific characteristics of the new team environment. Otherwise, prerequisites are created for the emergence of problems and possible failure of the VT concept.

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