Media Political Bias: In Search of Conceptualization
Media Political Bias: In Search of Conceptualization

Summary/Abstract: The manner in which the media presents its recipients with political content has a strong impact on knowledge, attitudes, opinions and electoral behavior. The content of the media cannot be a full reflection of political reality, but the way in which the reality presents it may be closer or more distant from the idea of objectivity and neutrality. The category describing the scale of deviation from the idea of a balanced presentation of content is the media political bias. The aim of this article is to present this concept and determine the specific features of media political bias, its main determinants, elements of the media which make us deal with biased content, and the relationship between the concept of media political bias and other selected theoretical concepts regarding media.

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