AESTHETIZATION VERSUS ANESTHETIZATION - THE POLITICAL, ECONOMIC AND SOCIAL IMPLICATIONS OF THE STRATEGY OF PSYCHOGEOGRAPHY
AESTHETIZATION VERSUS ANESTHETIZATION - THE POLITICAL, ECONOMIC AND SOCIAL IMPLICATIONS OF THE STRATEGY OF PSYCHOGEOGRAPHY

Summary/Abstract: There is a reviving interest to the issue of psychogeography after the very coinage of the term by Lettrist’s high priest Ivan Chtcheglov in the late 30s of the previous century, the continuation and the development by Guy Debord and the Situationists in the 50s and the 60s, and its postmodern definition in the theory of Fredric Jameson in the 90s. Psychogeography for Chtcheglov revolves under the concept of unitary urbanism while for Debord, the project of psychogeography is initiated by the invention of the practical technique of derive. On the other hand, Jameson’s two famous concepts, those of cognitive and affective mapping, became the staple of any academic text dealing with the complexities of the increased digitalization of modern life. The article attempts to answer the following questions: What is the difference between these concepts and what are the aspects that unite them all? What is the importance of psychogeography in the era of digital and AI technology? And finally, is it possible to create your own aesthetics of life among the predominance of the docile, anesthetized culture

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