Urmărirea memelor în era inteligenței artificiale:
Paradigma comunicării online și a culturii jocurilor video
Tracing Memes in the Age of AI:
The Paradigm of Online Communication and Video Game Culture
Author(s): Valentin Lucian CIORBA, Vladimir STANCOVICI, Malina GHENCEA, Emilina GAMARTASubject(s): Economy, Fine Arts / Performing Arts, Visual Arts, ICT Information and Communications Technologies
Published by: Editura Universității de Vest
Keywords: meme culture; communication; artificial intelligence; human; art; video game; Dada;
Summary/Abstract: This paper analyses the evolution of memes, transformed by the context of generative artificial intelligence, exploring the paradigm of online communication and video game culture. Tracing the historical development of memes from their genesis to the present, the study analyses their classification by era and highlights the most influential examples, and their societal impact. Drawing parallels between meme culture and avant-garde art movements, such as Dadaism, the research places memes as both a means of expression and a form of participatory digital art. The analysis foregrounds the increasing role of AI in meme creation, emphasizing how technological advancements are reshaping the production, dissemination, and cultural resonance of memes. This research demonstrates that memes, as dynamic and adaptive cultural phenomena, both reflect and influence the shifting landscape of online communication and creativity.
Journal: Caiete de Arte și Design
- Issue Year: 2025
- Issue No: 13
- Page Range: 244-261
- Page Count: 18
- Language: English
