De la pagină la ecran: Continuități și rupturi în experiența atenției vizuale
From page to screen: Continuities and fragmentations in the experience of visual attention

Summary/Abstract: We are surrounded by images – we see them, scroll through them, and forget them. In an era of visual overproduction, our attention is constantly fragmented. We become spectators of a continuously moving world with every scroll, screen, and interface we engage with. Visual attention is a fragile resource, often dispersed by the accelerated pace of the digital environment. What we see is influenced by what we choose—or are guided—to observe[1]. This article analyzes the complementarity between print and digital media and how they can support visual attention. Print provides stability and structure, favoring focused attention, while digital media generates fragmented attention through flow and interactivity. Eye-tracking studies, Rudolf Arnheim’s visual perception theories, and Yves Citton’s ecological theory of attention illustrate how the medium shapes visual trajectories and attention span.

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