BETWEEN MEDIA AND CULTURAL PRACTICES:SEARCHING FOR IDENTITY OF THE TORONTO SCHOOL
BETWEEN MEDIA AND CULTURAL PRACTICES:SEARCHING FOR IDENTITY OF THE TORONTO SCHOOL

Summary/Abstract: The problem of the Toronto School’s theoretical identity emerges from the recognition that the most influential figures of this orientation do not agree regarding the general idea of the School as a coherent theoretical trend. Moreover, the idea of “medium” central to this orientation is fundamentally ambiguous. Therefore the aim of the paper is to consider the identity of the Toronto School by referring to the so called materialistic interpretation of the media. The paper supports the thesis that the minimal definition of communication technologies in terms of physical artifacts comprises the conceptual core of the Toronto School’s identity. The failure to consider the minimalistic definition of media results in the general blurring of the Toronto School’s theoretical identity.

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