COLOUR-BASED ANGLICISMS IN THE SERBIAN LANGUAGE
COLOUR-BASED ANGLICISMS IN THE SERBIAN LANGUAGE
Author(s): Jasmina M. Miljković, Jelena V. Šajinović NovakovićSubject(s): Language studies, Morphology, Lexis, South Slavic Languages, Translation Studies
Published by: Филолошки факултет Универзитета у Бањој Луци
Keywords: nglicisms; Serbian language; colour; lexical borrowing; globalisation; language contact; cultural identity;
Summary/Abstract: English as the dominant language of global communication has a significant influence on the Serbian language through the process of lexical borrowing. This study focuses on the phenomenon of lexical borrowing from English, examining lexemes containing colour components (e.g., Black Friday, Red Bull, blue jeans) that have been adopted into Serbian in their original form. Such borrowings not only enrich the Serbian lexicon but also reflect the language’s adaptation to new social, cultural, and technological realities.
Journal: Филолог – часопис за језик, књижевност и културу
- Issue Year: 16/2025
- Issue No: 32
- Page Range: 114-122
- Page Count: 9
- Language: English
