Samotność i miłość w cyfrowym świecie - samotni razem
Loneliness and Love in the Digital World - Alone Together

Summary/Abstract: This article addresses the paradox of contemporary communication: despite being permanently connected to the internet and belonging to an "always-on" culture, individuals experience a growing sense of loneliness, isolation, and fragmented relationships. The main goal of the text is to answer the question of why, in a world dominated by digital media and dating platforms, it is so difficult to build lasting intimacy and how the presence of technology affects the quality of love and interpersonal relationships. The article defines and operationalizes key media science categories: digital hygiene, "alone together", phubbing, and FOMO (fear of missing out). The research method used is a critical analysis of the literature and a synthesis of the results of contemporary empirical research in the fields of media studies, sociology, and psychology. The author draws on research on problematic internet use (PIU) and phonoholism, and analyzes specific relational phenomena, such as the effect of the mere presence of a device or the practice of sharing. One of the final conclusions is that the foundation of protection against e-addiction is the quality of offline bonds. A harmonious family climate and strong social support act as a "protective shield", reducing the need to compensate for emotional deficiencies online. Another conclusion concerns "shared mindfulness" as a key to building closeness, an act of love expressed through attention paid to another person.

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