The cultural explosion of AI: Navigating the intersection of artificial intelligence, society, and culture from a semiotic and interdisciplinary perspective Cover Image

The cultural explosion of AI: Navigating the intersection of artificial intelligence, society, and culture from a semiotic and interdisciplinary perspective
The cultural explosion of AI: Navigating the intersection of artificial intelligence, society, and culture from a semiotic and interdisciplinary perspective

Author(s): Kristian Bankov, Federico Biggio
Subject(s): History, Social Sciences, Language and Literature Studies, Economy, Cultural history, Semiotics / Semiology, Theoretical Linguistics, Sociology, Sociology of Culture, ICT Information and Communications Technologies
Published by: Нов български университет

Summary/Abstract: This issue of Digital Age in Semiotics and Communication is dedicated to the cultural explosion of artificial intelligence. Drawing on Lotman’s notion of “explosion,” it aims to describe the “rise” of generative AI by retracing its cultural evolution and highlighting the features emphasized by the Russian semiotician: the sudden crossing of “boundaries” by extra-cultural or extra-semiotic entities, the tensions it generates between centre and periphery, conflicts among heterogeneous elements and systems, and the undeniable sense of unpredictability and destabilisation it produces. From this perspective, it focusses on the ways in which media technologies for the automatic generation of multimedia content have crossed the “laboratories” of computer science and entered the “pop” media ecologies of digital societies.

  • Issue Year: VIII/2025
  • Issue No: 1
  • Page Range: 7-18
  • Page Count: 12
  • Language: English
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