The challenges of developing innovative businesses in Mountainous Adjara
The challenges of developing innovative businesses in Mountainous Adjara

Summary/Abstract: Innovative entrepreneurship is a crucial factor in regional development, yet its application in highland areas often encounters distinct challenges. The article explores the obstacles to fostering innovative business growth in Adjara’s highland areas. The purpose of the article is to identify the key factors that either hinder or facilitate the establishment and effective functioning of innovative businesses. It is noteworthy that the region possesses significant potential, such as natural resources and distinctive local products; nevertheless, certain problems persist, which play an important role in shaping the business environment. The article reviews examples of innovative business activity in Adjara’s highland areas and compares them with international experience. The study identifies critical barriers to start-up growth in the region and offers targeted recommendations to address them.

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