IMMERSIVE TECHNOLOGIES FOR HERITAGE INTERPRETATION IN THE CULTURAL INSTITUTIONS OF SERBIA
IMMERSIVE TECHNOLOGIES FOR HERITAGE INTERPRETATION IN THE CULTURAL INSTITUTIONS OF SERBIA

Summary/Abstract: The interpretation of cultural heritage is a key component in preserving and promoting cultural identity, providing an opportunity for the audience to connect more deeply with cultural heritage content. Modern technologies, such as virtual reality (VR) and augmented reality (AR), enable new ways of presenting heritage through an interactive and engaging approach. This research was conducted in 14 cultural institutions in Serbia with the aim of examining the use of immersive technologies as tools for cultural heritage interpretation. The results indicate that, although most employees in these institutions recognise the potential of immersive technologies, their application remains limited. The main challenges include a lack of financial resources, technical infrastructure, and specialised employee training. Despite these limitations, cultural institution employees expressed openness to innovation and interest in improving their digital skills. The findings of the study suggest that the introduction of immersive technologies can significantly enhance visitor experiences and promote cultural heritage. At the same time, this research highlights the necessity of systematic investment in digitisation and employee training to ensure the broader implementation of these technologies in Serbian cultural institutions.

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