THE POTENTIAL USE OF FAMILIARISATION TRIPS FOR INCREASING WORK MOTIVATION AND JOB SATISFACTION AMONG EMPLOYEES IN TOURISM
THE POTENTIAL USE OF FAMILIARISATION TRIPS FOR INCREASING WORK MOTIVATION AND JOB SATISFACTION AMONG EMPLOYEES IN TOURISM

Summary/Abstract: Familiarisation trips, organised with the primary goal of acquainting travel agents with the values of a certain destination, represent a form of business travel that is, by nature, accompanied by a certain level of stress, conditioned both by the nature of the work tasks themselves and by the requirements of the trip. Since they require significant investments, primarily in money and time, this research aimed to determine if they could be correlated with the work motivation and job satisfaction of employees in tourism. Observing the obtained results, it was concluded that employees in tourism have a positive attitude towards familiarisation trips and that they recognise the benefits they bring regarding their daily business tasks. Overall, it is noticeable that the given trips greatly correlate with the employees’ satisfaction, as well as their motivation. In order to use familiarisation trips as efficiently as possible, it is necessary to carefully plan them and create itineraries that would enable the best possible balance between work tasks and free time, to reduce the physical and mental burden to the lowest possible degree. Additionally, employees should be allowed to spend their free time engaging in activities that they perceive as fun and relaxing. By introducing these changes, the image of familiarisation trips in employees’ perception would be significantly changed, and a better use of this resource would be enabled.

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