La Bassa Langa e l’uscita dalla marginalità: Creazione di un paesaggio divino e di vino, tra turismo enogastronomico e autenticità
Bassa Langa and the Departure from Marginality: The Creation of a Divine Landscape and of Wine, between Enogastronomical Tourism and Authenticity

Summary/Abstract: In the collective imagination, the identity brand of the Langhe (Mons Langa et Bassa Langa), a hilly region located south and east of the Tanaro River (Piedmont, northern Italy) and included on the unesco World Heritage in 2014, consists of wine and food. In actual fact, the Langhe are a complex and diverse geographical area no longer deemed to be marginal, and enogastronomical tourism has become the key to success as a model for tourism, preserving the quality and authenticity of the local culture, environment, and landscape.

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