Instrumentul numit facebook și minunile sale în creșterea vizibilității unui muzeu (Muzeul Satului Bănățean Timișoara)
The tool called facebook and its wonders in increasing visibility of a museum (Bănățean Village Museum Timisoara)
Author(s): Borco IlinSubject(s): Social Sciences, Museology & Heritage Studies, Library and Information Science, Culture and social structure , Social Informatics
Published by: ASTRA Museum
Keywords: cultural heritage; promotion; museum; guerilla marketing; creativity; ethnography;
Summary/Abstract: Increasing digitization and the penetration of multimedia information systems, based on the Internet, in more and more fields of cultural promotion, meant the alignment of museums with new marketing and advertising techniques The present study presents the concrete case of the Timișoara Banățean Village Museum and the way in which it is promoted on the Facebook network (through the call to guerilla marketing).
Journal: STUDII ŞI COMUNICĂRI DE ETNOLOGIE
- Issue Year: XXXVIII/2024
- Issue No: 38
- Page Range: 43-57
- Page Count: 15
- Language: Romanian
- Content File-PDF
