Digital Ecosystems in Sport Retail: Performance Determinants
Digital Ecosystems in Sport Retail: Performance Determinants

Summary/Abstract: The study addressed a gap in the literature by examining how multiple dimensions of digital transformation jointly shaped performance outcomes among Romanian sporting-goods retailers, a sector rarely analysed in empirical research. The purpose was to determine the extent to which digital usage, strategic digital orientation, data-driven decision-making, and collaborative innovation contributed to perceived competitiveness, market access, and operational efficiency. Primary data were collected through a structured survey of 619 retailers, and three independent ordered logit models were estimated to assess relationships. The analysis revealed differentiated effects across the three outcomes, highlighting the central role of digital engagement and strategic orientation, while showing that collaborative innovation generated selective benefits. The article offered both theoretical contributions (by integrating multiple digital constructs into a unified empirical framework) and practical implications for retailers seeking effective digital ecosystem integration.

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