Artificial Intelligence as a Strategic Lever for Enhancing Performance in Service Sector Supply Chains: A Systematic Literature Review Cover Image

Artificial Intelligence as a Strategic Lever for Enhancing Performance in Service Sector Supply Chains: A Systematic Literature Review
Artificial Intelligence as a Strategic Lever for Enhancing Performance in Service Sector Supply Chains: A Systematic Literature Review

Author(s): El Mehdi Badre, Slimane Sidouna, Hind Chahbar, Adnane Mrabti, Abdelali Lahrech
Subject(s): Business Economy / Management, ICT Information and Communications Technologies, Transport / Logistics
Published by: Vilnius Gediminas Technical University
Keywords: artificial intelligence; bibliometric analysis; performance; service supply chains; systematic literature review;

Summary/Abstract: Purpose – this study was undertaken through a systematic literature review to identify the central role of Artificial Intelligence (AI) in improving supply chain performance across all service sectors. Research methodology – a dual methodological approach was used involving both quantitative and qualitative analysis. The former is largely based on a bibliometric analysis of 61 peer-reviewed articles published between 2019 and 2024. In this respect, two software tools, RStudio and VOSviewer, were used to provide a comprehensive bibliometric landscape. The second concerns a thematic content analysis of 25 full-text studies, focusing on AI techniques, performance results and industry-specific implementation challenges. Findings – the overall result of this systematic review indicates that AI contributes to service supply chain performance by improving forecasting, resilience, operational efficiency and real-time decision-making. Research limitations – however, limitations such as data availability, system interoperability, ethical risks and organizational resistance remain important. Practical implications – the results of this study help practitioners to select AI solutions suitable for their sector and to anticipate obstacles to integration. Originality/Value – this study provides a better understanding of how AI is reshaping supply chains in service industries, while identifying key avenues for both future research and practical adoption.

  • Issue Year: 24/2026
  • Issue No: 1
  • Page Range: 178-207
  • Page Count: 30
  • Language: English
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