Między widowiskiem a wiecem wyborczym. O popkulturyzacji kampanii wyborczych w Polsce na wybranych przykładach
Between spectacle and election rally. On the pop-culture of election campaigns in Poland based on selected examples

Summary/Abstract: Nowadays, election rallies take the form of a spectacle, which is a manifestationof the phenomenon known as pop-culturization. This phenomenon is intensifyingwith the development of the Internet and social media. The aim of the article is toanalyze the essence of this process, defining pop culturization as the introductionof elements of aesthetics, form and narrative characteristic of mass culture intopolitical practices in order to increase their attractiveness to the younger electorate.

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