Identity Imprints: Roma/Gypsy Graduates’ Consumer Patterns and Clothing Styles Cover Image

„Identitáslenyomatok”. Diplomás romák/cigányok fogyasztási mintázatai és öltözködési stratégiái
Identity Imprints: Roma/Gypsy Graduates’ Consumer Patterns and Clothing Styles

Author(s): Klára Gulyás
Subject(s): Ethnic Minorities Studies, Identity of Collectives
Published by: Korunk Baráti Társaság
Keywords: ethnicised consumption; identity construction; cultural representation; clothing preferences

Summary/Abstract: This study examines the ethnicised consumption practices of Roma graduates in the context of identity construction and cultural representation. The central research question is how the development of a positive Roma identity influences the consumption of cultural products and clothing preferences. Empirical analysis based on interviews and questionnaire data indicates that ethnicised consumption is not merely an aesthetic or cultural choice but also a means of expressing identity, challenging prejudice, and facilitating social mobility.

  • Issue Year: 2026
  • Issue No: 04
  • Page Range: 46-52
  • Page Count: 7
  • Language: Hungarian
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