A kortárs divat időparadoxona
The Temporal Paradox of Contemporary Fashion

Summary/Abstract: The paper examines the temporal paradox of contemporary fashion by approaching dress as a material practice of time-making. Drawing on theoretical frameworks developed by Heike Jenss, Caroline Evans, and Alessandra Vaccari, fashion is understood not merely as operating within time but as actively producing and mediating temporal experience through material form and embodied wear. The analysis unfolds across three interrelated layers: “objective” time, understood through the instability of the contemporary present; temporal regimes structuring fashion production; and lived temporal experience articulated through wearing. These concepts are explored through an analysis of Jenna Ortega’s Balmain dress worn at the 2025 Met Gala, whose metaphorical tailoring structure evokes both historical craftsmanship and futuristic abstraction. The garment exemplifies a uchronic temporality that transcends the fast/slow fashion dichotomy, positioning fashion as a critical site for negotiating multiple, coexisting temporalities in contemporary culture.

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