Online újságírás-technikák: a leadírás technikái
Online journalism techniques: lead writing techniques

Summary/Abstract: One very important element of online media work is the lead: as an online journalist or editor, this introductory part of the content is unavoidable, and due to the nature of online media, even short news items usually have a lead nowadays. The lead determines the tone of the content, but also its structure and direction, and can influence whether the reader continues reading or moves on.

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