Az RTL Faktor
The RTL Factor

Summary/Abstract: The basic condition for the survival of every commercial television channel is to adapt to the media environment and viewing habits that characterize the country. The responses given to television convergence and the spread of streaming determine the future of the channels. This is no different in Hungary. The social composition, ownership background and strategy of the audience of the two commercial television channels operating in Hungary since 1997 – RTL and TV2 – have now become completely different. RTL is focusing on developing its non-linear content. On its linear platform, public servicecontent has also received attention and development. In my study, I analyse the strategies of the nonlinear RTL+ channel and RTL’s traditional linear television.

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