The strategic choices of Serbian entrepreneurs: Are they entrepreneurially oriented and do they differ by gender?
The strategic choices of Serbian entrepreneurs: Are they entrepreneurially oriented and do they differ by gender?

Summary/Abstract: This paper focuses on the strategic practice of Serbian entrepreneurs by addressing the issue of their entrepreneurial orientation. Based on a sample of 101 respondents (randomly drawn from the Serbian Business Registers Agency’s database), the research tries to answer the question of whether Serbian entrepreneurs’ strategic choices in the fields of growth, innovation, and marketing are entrepreneurially oriented. The paper also reports research on gender differences regarding these issues. The results suggest that Serbian entrepreneurs are entrepreneurially oriented when making decisions about growth, innovation, and marketing. Also, Serbian women entrepreneurs are less entrepreneurially oriented than men when choosing growth strategies, but more entrepreneurially oriented in certain aspects of market orientation. No statistically important gender differences were found regarding innovation strategies.

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