Intercultural Communication in
Municipal Waste Management
in Romania
Intercultural Communication in
Municipal Waste Management
in Romania
Author(s): Lucia-Monica ScortarSubject(s): Communication studies, Adult Education, Management and complex organizations, Human Ecology, Environmental interactions
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: Intercultural communication; waste management; environmental education; environmental protection;
Summary/Abstract: The article analyzes the role of intercultural communication in promoting environmentally responsible behavior, highlighting the importance of adapting messages to the cultural, social, and educational diversity of the population. It analyzes national examples of environmental campaigns and projects to demonstrate the effectiveness of using communication channels specific to the target audience.National statistics on waste recycling and disposal highlight the gaps compared to the European average and highlight differences in perception and behavior between different groups. Finally, the article proposes concrete recommendations for intercultural communication in waste management, emphasizing the need to personalize messages, involve the community, and continuously test campaigns with constructive feedback to stimulate active participation and empower citizens.
Journal: Lingua. Language and Culture
- Issue Year: XXIV/2025
- Issue No: 2
- Page Range: 44-52
- Page Count: 9
- Language: English
