Alina Gabriela Negoescu,
A Semantic and Pragmatic
Analysis of Tourism
Advertising: Tourist Leaflets
from Sibiu, Romania and South
Dakota (Presa Universitară
Clujeană, 2013)
Alina Gabriela Negoescu,
A Semantic and Pragmatic
Analysis of Tourism
Advertising: Tourist Leaflets
from Sibiu, Romania and South
Dakota (Presa Universitară
Clujeană, 2013)
Author(s): Diana-Anneliese SoponSubject(s): Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Comparative Linguistics
Published by: Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: Pragmatics; semantics; conceptual metaphors; discourse analysis; tourism;
Summary/Abstract: This book explores linguistic aspects of tourism advertising through the lens of semantics and pragmatics, focusing on meaning, context, deixis, implicature, and metaphor. It analyzes how language constructs persuasive messages, emphasizing discourse features and multimodal elements. A comparative study of Romanian and American leaflets provides quantitative insights into cross-cultural communication strategies.
Journal: Lingua. Language and Culture
- Issue Year: XXIV/2025
- Issue No: 1
- Page Range: 173-175
- Page Count: 3
- Language: English
