Tamara Revisited: PERVIEW, SEAM, and the Storytelling Challenge of the Digital Multiverse
Tamara Revisited: PERVIEW, SEAM, and the Storytelling Challenge of the Digital Multiverse

Summary/Abstract: This article re-engages the foundational metaphor of Tamara - originally a play and now a methodological orientation toward the polyphonic, fragmented nature of storytelling in organizations - by integrating it with two complementary methodologies: PERVIEW (Processes of Embodied Restorying with the VIEW framework) and SEAM (Socio-Economic Approach to Management). As digital technologies, AI, and hybrid workplaces reconfigure how people experience time, space, and communication, storytelling alone becomes insufficient. The article revisits the metaphor of "Tamara-Land" through the lens of Disney as a living fractal of control narratives and improvisational storywork. Drawing on recent work in fractal change management, mirror interventions, and embodied narrative coaching, the article proposes a convergence of PERVIEW and SEAM to access not just spoken narratives, but also the subterranean fields of organizational meaning-making - those shaped by trauma, emotion, energetic resonance, and hidden costs. This results in a transdisciplinary methodology for diagnosing and transforming organizations as multisensory, multiscripted, and multiversal entities.

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