Relevanța limbajului publicitar comercial stradal (orașul Chișinău)
Relevance of Street Commercial Advertising Language (Chisinau City)

Summary/Abstract: This article examines certain aspects of commercial street language in the city of Chișinău, with a particular focus on suggestions and pragmatic-stylistic functions relevant to engaging potential customers. It highlights the extensive potential of language to "captivate" through its intrinsic properties or through remarkable combinations that stimulate intellectual engagement. Noteworthy are the inherent stylistic features of specific lexical and structural elements, as well as grammatical forms that convey diverse, surprising, and playful meanings, alongside original verbal combinations born of artistic imagination. Commercial street advertising utilizes a broad spectrum of linguistic resources, aiming to capture attention or, at the very least, evoke curiosity in potential buyers. Moreover, this form of advertising intersects with other disciplines such as culture, psychology, and marketing. One of the most effective methods for showcasing products in street advertising is the adaptation of language to contemporary vocabulary trends, notably loanwords, which hold particular appeal for younger audiences seeking novelty and unconventional modes of expression in society. The study concludes that street advertising language incorporates both rhetorical and persuasive elements with clearly defined stylistic functions — emphasizing emotional resonance and aesthetic appeal — as well as pragmatic elements rooted in utility and necessity, rather than sensitivity.

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