IZMEĐU UMJETNOSTI I PREDMETA: OSVRTI NA PROMJENJIVU PRIRODU SERIJE RAZGLEDNICA POZDRAV IZ SARAJEVA
BETWEEN ART AND OBJECT: REFLECTIONS ON THE DUAL CHARACTER OF THE GREETINGS FROM SARAJEVO POSTCARD SERIES

Summary/Abstract: The Greetings from Sarajevo series can today be considered to be part of the most recognizable imagery which defined the visual memory of the siege of Sarajevo. However, in their popularity, little attention has been paid to the role of the chosen format for these prints. While most texts refer interchangeably to the posters and postcards produced by the graphic design group Trio, it can be argued that further consideration of the supports is necessary in order to fully understand the works’ popularity and relevance. This text will focus primarily on the less conspicuous of the two most popular formats: the postcard. Trio postcards are special precisely because they fulfill the function of both a wartime artwork and a wartime object, sometimes overlapping but not necessarily interdependent. In practice, they are simultaneously perceived as typical graphic artworks while also engaging in a sort of object-agency through which the artworks interact, consciously or subconsciously, with their own inscribed history and context. The series of postcards function in a rhetorical space where they exist simultaneously as function objects and as artworks, their purpose fluctuating depending on the spatial and temporal context into which they are transported. Therefore, it is impossible to consider the Greetings as an artwork without also considering the practical space which they inhabit, which actively shifts how they communicate their message not only abroad but also within the Sarajevan community.

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