BALANSIRANJE IZMEĐU INOVACIJA I ZAŠTITE PODATAKA O LIČNOSTI NA PRIMERU CHATGPT-A
BALANCING BETWEEN INNOVATION AND DATA PROTECTION USING THE EXAMPLE OF CHATGPT

Summary/Abstract: Personal data protection in the age of artificial intelligence is a very intriguing and new topic in domestic and EU law. The use of innovative chatbots such as ChatGPT is becoming increasingly common, which increases the risk of misuse and potential violations of personal data. In this paper, the author defines the concept of chatbots and conducts a review of the General Data Protection Regulation (GDPR). The second part analyzes how ChatGPT collects, stores, and processes personal data. The paper also focuses on the risks associated with innovations and possible violations that may occur when using ChatGPT. The author also points out balancing techniques that could prevent the risk of personal data breaches, with an analysis of the GDPR, and provides concrete suggestions for compliance.

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