DIGITALIZATION OF BANKING CONTRACTS: BETWEEN TECHNOLOGICAL INNOVATION AND LEGAL PROTECTION OF CONSUMERS
DIGITALIZATION OF BANKING CONTRACTS: BETWEEN TECHNOLOGICAL INNOVATION AND LEGAL PROTECTION OF CONSUMERS

Summary/Abstract: It is important to analyze the impact of digitalization on banking contracts, because they are positioned at the intersection of technological innovation (driven by Fintech and traditional banks) and the urgent need for consumer legal protection. The paper explores how new technologies (such as online platforms, Artificial Intelligence, and blockchain) are transforming the banking contract lifecycle, from the pre-contractual stage (digital offerings, profiling) to its conclusion, execution, and termination (electronic signature, smart contracts). Major benefits like efficiency, speed, and cost reduction are highlighted. The article argues for the necessity of a balanced regulatory framework that encourages innovation (providing flexibility to new business models) without compromising the fundamental rights of consumers, advocating for an urgent adaptation of legal norms to the reality of the digital banking market.

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