Creating Memes as a Tool for Enhancing Visual Culture and Assessing Digital Literacy Cover Image

Създаване на мемета като средство за повишаване на визуалната култура и измерване на дигиталната грамотност
Creating Memes as a Tool for Enhancing Visual Culture and Assessing Digital Literacy

Author(s): Ivanka Trifonova
Subject(s): Social Sciences, Education, School education, Vocational Education
Published by: Тракийски университет
Keywords: fine arts; pedagogy; engagement; motivation; critical thinking

Summary/Abstract: The article examines the possibilities of using memes to increase motivation and engagement among students in general education programs. Memes are also used as a tool for assessing digital literacy, as well as for exploring students visual culture. The aim of the present study is to investigate the potential of memes when assigned as a creative task in visual arts classes. The theme of the task is Humorous Interpretation of a Learning Situation in Visual Arts Classes. Students create their own memes using digital tools by editing images and adding text and visual effects. Standard research methods are applied, such as observation and analysis of learning outcomes. The observations indicate a high level of interest and engagement, as well as evidence of digital and visual literacy and creative initiative. The results confirm that the use of memes as a creative assignment has potential for application in the pedagogical process, and that their use can stimulate creativity and support the development of digital competence.

  • Issue Year: 14/2026
  • Issue No: 1
  • Page Range: 73-80
  • Page Count: 8
  • Language: Bulgarian
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