INSURANCE ENTREPRENEURSHIP IN THE DIGITAL AGE: TRANSFORMATION THROUGH TECHNOLOGY
INSURANCE ENTREPRENEURSHIP IN THE DIGITAL AGE: TRANSFORMATION THROUGH TECHNOLOGY

Summary/Abstract: As early as 1754 BC. Hammurabi's Code, the well-known collection of laws of the Babylonians, regulated, among other things, the status of insurance. Also, both ancient Greece and the Romans had forms of insurance to protect those who remained alive after the death of the insured relative. Since then, human society has been in a permanent evolution, facing unprecedented challenges and opportunities. In today's digital age, information technologies have become essential in many sectors of the economy; of course, insurance, an important component of the financial market, benefited to the full from computer "fingerprinting". This is driving entrepreneurs in this field to look at a wide range of innovations, from artificial intelligence (AI) and machine learning (ML) to blockchain and the Internet of Things (IoT), transforming the way insurance is designed, delivered, managed and consumed. The use of information technologies has become an essential catalyst for innovation and growth in this sector. From big data processing and predictive analytics to intuitive customer interfaces and process automation, information technology is transforming the way insurance companies operate and interact with their customers. Therefore, insurance entrepreneurs need to perceive the use of information technologies not just as a simple trend, but as a strategic necessity that paves the way for innovation and sustainable success.

• Details
• Contents