Uticaj nacionalnosti na animozitet i etnocentrizam potrošača u Bosni i Hercegovini
The impact of nationality on the animosity and ethnocentrism of Bosnia and Herzegovina consumers

Summary/Abstract: Trade deficit, which rises every year, bad economic situation and very complex political system of Bosnia and Herzegovina are reality of this country, and made me do this paper about consumer ethnocentrism and animosity in B-H. Consumers in Bosnia and Herzegovina are a category we can separate in three equal parts, because there are three nationalities present on the territory of this country: Serbs, Bosniaks and Croats who do not feel same about Bosnia and Herzegovina. Some people, for the reason described, do not consider Bosnian products as domestic products, so we can find different consumer attitudes on a very small territory. The main goal of this research is to find out which level of consumer ethnocentrism and animosity is present and what some people in Bosnia and Herzegovina feel about domestic products. This research showed that Bosnian consumers feel different about domestic products.

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