СОДЕРЖАТЕЛЬНАЯ ОРГАНИЗАЦИЯ ТЕКСТА И СТРУКТУРА НОМИНАТИВНЫХ ЦЕПОЧЕК (на материале мультфильмов на естественно-научную тему)
ORGANIZATION OF TEXT CONTENT AND STRUCTURE OF NOMINATIVE CHAINS (an analysis of natural science cartoons)

Summary/Abstract: The article describes the structure of nominative chains in the Russian-language and English-language hybrid creolized texts of “cartoons” on natural science topics in order to characterize the means and methods of structuring communicatively and cognitively significant information in the text. The complex multidimensional analysis of information-structuring tools in English- and Russian-speaking cultures is based on the idea that the content structure of a text of a certain type reflects information from a certain conceptual sphere using heterogeneous means of cultural codes. The degree of detail and concretization of the conceptual sphere allows, on the one hand, to judge the culturally specific features of the organization of the corresponding mental structures. On the other hand, such an analysis helps to determine the motives for producers to choose strategies for transmitting communicatively and cognitively relevant information about the same element of non-linguistic reality to native speakers of language and culture. Similarities between content organization of the studied cartoons from two linguistic cultures, discovered as a result of the analysis of the Russian-language cartoon “Electric Current” and the English-language cartoon “Shoking”, can be legitimately explained by the identity of the properties of the analyzed phenomenon of the physical world. At the same time, differences in the structure of nominative chains, as well as in the ratio of two content blocks in cartoons, one of which transmits information about fictitious reality, while the other presents information about objective scientific reality, show which different means and ways of structuring the information flow are chosen by producers.

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