Création et réception du texte poétique à l’ère du numérique
Creation and reception of poetic text in the digital age

Summary/Abstract: This article aims to study the technical, stylistic, and aesthetic characteristics of digital poetry, which presents itself to be read, seen, and heard as a hybrid creation employing several semiotic systems in a strategy of semantic densification. The choice of digital poetry as an object of study is explained, on the one hand, by the paradigm shift that the computer medium has brought about in the mediatisation of culture and the dissemination of knowledge and information, and on the other hand, by the enthusiasm of young people for these new forms of communication, namely social networks and community platforms. Multidisciplinary and syncretic, the theoretical approaches employed in this article, notably Alexandra Saemmer’s semio-rhetorical approach and Gilbert Durand’s archetypal analysis of the imaginary, have allowed us to identify the specific characteristics of digital poetry. This is achieved by considering both the expressive materiality of the devices and the symbolic dimension of the imaginary regimes, thus transcending the technological dimension of the computer medium. In this article the notion of literariness in the light of contemporary technological shifts has therefore been examined, highlighting the singularity of digital poetry as a profoundly innovative art form. It is in this sense that the shift of literariness toward the margins of the device in poetic experiments on Twitter is part of a subversive poetics. An attempt has been made to demonstrate that contemporary digital poetry is eminently demanding, an act of resistance against the market-driven, capitalist, and normative logics of the digital industry.

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