Digitalisation of pharmaceutical services in the context of artificial intelligence development. A Polish example
Digitalisation of pharmaceutical services in the context of artificial intelligence development. A Polish example

Summary/Abstract: The progressive digitalisation of services is conducive to ensuring proper supervision of the process efficiency of medical and pharmaceutical services, which facilitates control over the process of spending public funds within the universal reimbursement system. The development of artificial intelligence systems has created new opportunities to support medical professionals, allowing rationalisation of the use of limited human resources. The aim of the article is to identify the conditions for the implementation of artificial intelligence in the processes of providing pharmaceutical care and pharmaceutical services sensu stricto, as well as in the processes of direct customer (patient) service, manufacturing of magistral preparations, market segmentation and conducting shopper research. The object of the research is to identify the space of possible application of artificial intelligence in pharmacy practice to rationalise the effects and costs of operating a public pharmacy. Achieving research objectives requires the use of various research methods. To identify the possibilities of technological support for the process of providing pharmaceutical services, the method of analysis and critique of literature was used. In addition, to clarify detailed issues, it is necessary to analyse the texts of individual acts and governmental drafts of their justifications (linguistic and logical analysis of the legal text, also known as the dogmatic legal method or document analysis) and the decision-making practice of pharmaceutical regulatory authorities. For data acquisition, a diagnostic poll method based on the survey and interview technique were used, which made it possible to obtain information from pharmacists employed in public pharmacies and to identify the conditions to the implementation of artificial intelligence in pharmacy practice in the Polish organisational and legal reality. The research shows that pharmacists see the greatest potential of artificial intelligence in the process of supporting product distribution, performing routine professional and administrative activities, and in searching for information and analysing data useful in pharmaceutical consultation processes. Pharmacists attribute less importance to artificial intelligence in activities directly related to the practical conduct of individual pharmacotherapy of the patient.

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