Analiza czynników wpływających na intencje zakupowe przy wyborze ubezpieczeń komunikacyjnych ze szczególnym uwzględnieniem czynników środowiskowych w oparciu o przegląd badań w literaturze
Analysis of Factors influencing Purchase intentions in the Selection of Motor insurance, with Particular emphasis on environmental Factors, Based on a Review of the literature

Summary/Abstract: The contemporary insurance market is significantly shaped by consumers and their preferences. Research indicates that their choices are influenced not only by economic factors but also by behav- ioral and environmental ones.The main objective of this article is to identify and categorize the factors influencing consumers’ purchase intentions regarding motor insurance, with particular emphasis on environmental aspects.This aim will be achieved through a systematic review of empirical studies on the determinants of consumers’ purchase intentions in the context of insurance product selection, following the PRISMA standard.Preliminary analysis shows that environmental factors are rarely the primary focus of studies on con- sumers’ purchase intentions in the motor insurance market. Nevertheless, in studies that do consider this dimension, these factors have been shown to potentially enhance purchase intentions.The conclusions drawn from this study may have practical relevance for the insurance sector in terms of product development, marketing, and sales strategies, and they may also serve as a starting point for further research on the impact of sustainability on the insurance sector.

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